Lighting Illusions
Description
The Lighting Illusions teams’ vision was for the new website to create a smoother user experience by improving product awareness and boosting sales online and within their physical retail stores.
The main issue causing the Lighting Illusions team to request a new website was that the old website was underperforming (both from a user experience and SEO perspective) and was experiencing stability issues. The older Lighting Illusions website also required an update to newer frameworks that would be better suited for rapid changes when needed for new feature updates post-launch.
Details
Built using React and PHP technologies, the website was integrated with marketing automation software Omnisend and NetSuite ERP. During development, the progressive testing of the site to ensure optimal user experience and functionality aligned with the client's end goals.
Working in a mono-repo repository that contained all of the code for both the Lighting Illusions site and additional sibling sites (in addition to all the backend code) also provided the development team with a complex codebase to manage and navigate.
